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SARAH A. SCHMIDT
Art Director & Copywriter
AI Narrative Designer
Specializing in concept development, visual storytelling,
and AI-generated imagery
GYRO, JWT, DDB
–
NESCAFÉ INSTANT COFFEE
Give Me My Coffee Now
No time. No patience. No problem.
⸻
Insight
Morning logic doesn’t exist without coffee.
Before that first cup, everything feels irrational, urgent, and slightly unhinged.
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Idea
Capture the internal chaos of being uncaffeinated—
then resolve it with instant coffee.
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Execution
A series of exaggerated, stream-of-consciousness thoughts that escalate quickly—
all leading to the same demand:
Give me my coffee. Now.





⸻
Start thinking. Instantly.
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