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NESCAFÉ INSTANT COFFEE


Give Me My Coffee Now

No time. No patience. No problem.




Insight

Morning logic doesn’t exist without coffee.

Before that first cup, everything feels irrational, urgent, and slightly unhinged.



Idea

Capture the internal chaos of being uncaffeinated—
then resolve it with instant coffee.



Execution

A series of exaggerated, stream-of-consciousness thoughts that escalate quickly—
all leading to the same demand:

Give me my coffee. Now.

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Start thinking. Instantly.

© 2026 by Sarah A. Schmidt 

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