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SARAH A. SCHMIDT
Art Director & Copywriter
AI Narrative Designer
Specializing in concept development, visual storytelling,
and AI-generated imagery
GYRO, JWT, DDB
Selected Work
Campaigns built on concept, craft, and AI systems.
Joe Torre Foundation
It Doesn’t Start With Violence.
It starts with what looks like love.
Execution:
Juxtaposed tenderness and harm to expose generational abuse patterns.
Crocs
Ugly. Unapologetically Comfortable.
And that’s the point.
Execution:
Humor-driven campaign embracing design flaws as proof of comfort.
Harley-Davidson
Mean. Powerful. Hers.
Rewriting who the road belongs to.
Execution:
Cinematic visuals and bold copy redefining strength through women.
EENY Eyewear
See Your City Differently.
Every frame tells a new story.
Execution:
Lens-driven visuals transforming environments into expressive, personal perspectives.
U.S. Women’s National Team
Play Like a Girl.
And win like one.
Execution:
Performance visuals paired with copy confronting bias and inequality.
Nescafé
Give Me My Coffee Now.
No time. No patience. No problem.
Execution:
Fast, chaotic copy capturing urgency and dependence on morning coffee.
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