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SARAH A. SCHMIDT
UX Writer | AI Content Designer | AI Interaction Designer
I design how people interact with AI through language, workflows, and content systems.
AI Content Writer & UX Writer (Outlier AI) • Columbia University
GYRO • JWT • DDB
Selected Work
Campaigns built on concept, craft, and AI systems.
Joe Torre Foundation
It Doesn’t Start With Violence.
It starts with what looks like love.
Execution:
Juxtaposed tenderness and harm to expose generational abuse patterns.
Crocs
Ugly. Unapologetically Comfortable.
And that’s the point.
Execution:
Humor-driven campaign embracing design flaws as proof of comfort.
Harley-Davidson
Mean. Powerful. Hers.
Rewriting who the road belongs to.
Execution:
Cinematic visuals and bold copy redefining strength through women.
EENY Eyewear
See Your City Differently.
Every frame tells a new story.
Execution:
Lens-driven visuals transforming environments into expressive, personal perspectives.
U.S. Women’s National Team
Play Like a Girl.
And win like one.
Execution:
Performance visuals paired with copy confronting bias and inequality.
Nescafé
Give Me My Coffee Now.
No time. No patience. No problem.
Execution:
Fast, chaotic copy capturing urgency and dependence on morning coffee.
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