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SARAH A. SCHMIDT
UX Writer | AI Content Designer | AI Interaction Designer
I design how people interact with AI through language, workflows, and content systems.
AI Content Writer & UX Writer (Outlier AI) • Columbia University
GYRO • JWT • DDB
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JOE TORRE - SAFE AT HOME
It Doesn't Start With Violence
It starts with what looks like love
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Insight
Domestic violence often begins in subtle, normalized behaviors—
patterns that are mistaken for care, tradition, or love.
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Idea
Show how harmful patterns are passed down quietly—
through gestures that seem familiar, even comforting.
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Execution
A series of images that contrast tenderness with tension—
revealing how cycles of abuse are inherited, repeated, and often overlooked.



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Domestic violence is passed from generation to generation.
The cycle can be broken. Learn more at joetorre.org.
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